Packaged Games Field (example titles: Total War: Warhammer, Yakuza 6: The Song of Life, Football Manager 2017, and Persona 5)Expand existing IPs and obtain new IPs for North American and European PC games
Build revenue base by being entrusted with outsourced development
Challenge for new IPs
Revival of major IPs
Effective utilization of development engines

Digital Games Field (example titles: Puyo Puyo!! Quest, Hortensia Saga, Chain Chronicle 3, and Phantasy Star Online 2)

Create titles that will become global hits
Establish digital marketing business
Expand overseas publishing business
Maintain profits through long-term operation of existing titles
Develop next-generation titles

– SEGA says creating titles that become global hits will be a major issue
– to tackle this, they plan on reviving past IPs and actively utilizing existing IPs, new IPs, and external IPs
– this will be done by maximizing the value of said IPs by expanding development channels (mobile, PC, and game consoles) – the aim is for major projects to have a global simultaneous release